JEEP DARE TO WRANGLER

For the launch of the 2024 Jeep Wrangler, we were part of the team that designed and execute a 3-day “Dare to Wrangler” experience. The experience kicked off with an exclusive media drive day, followed by two days open to the public, resulting in 500 test drive. Attendees enjoyed a range of activities, including padel, Wrangler hub, and partnerships with F&B vendors. Prior to the event, a “Dare to Wrangler” campaign was launched on social media, accompanied by a DTW website for booking test drives.